Smart Solutions, Global Impact

Changing Crowns® is a technology-driven company led by senior full-stack software engineer Amy Choma. The company focuses on software engineering, digital tools, English education, and real estate guidance, using modern technology to help people learn faster, work smarter, and make better decisions.

From custom software tools and SEO-optimized content to English learning resources, Slow Wave™ calming digital experiences, and real estate guidance, Changing Crowns® delivers smart, user-focused solutions rooted in strategy, innovation, and real-world utility.

What We Do

  • Software Consulting & Tools

    Custom tech solutions for scalable, user-focused applications — including SEO-optimized advertorials published on our proprietary platform and the Slow Wave™ collection of calming web-based tools, such as Falcon Night Shuffle™ and Falcon Flights™.

  • English Education

    Online English lessons and Changing Crowns English Stories digital lessons, enhanced by technology to support practical, engaging language learning.

  • Real Estate Guidance

    Tech-savvy property services, global referrals, SEO-optimized real estate articles, and homeowner-focused tools such as Falcon Nest Check™ — a property tax appeal readiness tool designed to help homeowners organize their numbers, compare median versus average sale indicators, estimate potential tax impact, and make more informed property decisions.

About

Founded in January 2020, just two months before the pandemic, Changing Crowns began with a vision to provide high-quality English lessons while allowing its owner, Amy Choma, to continue advancing in her software engineering career. Recognizing the growing demand for online education, Amy became an internationally certified English as a Second Language (ESL) teacher. As the national housing market evolved amid the housing shortage, Amy expanded her knowledge into real estate, eventually purchasing a home and obtaining her real estate license. Today, Amy offers a diverse range of services, including software engineering, real estate, and education, serving over 200 clients across 43 countries.

Meet the Founder

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Amy Choma, MBA (AACSB), MSCS ('29'), TEFL

Founder, Software Engineer, Teacher, and Real Estate Agent

With more than 14 years of experience in dynamic, team-oriented environments, Amy brings a wealth of knowledge and expertise to every project. She has 10 years of experience as a software engineer, holds an AACSB-accredited Master of Business Administration (MBA), and a Bachelor of Science in Health Science Education and Administration. In January 2026, Amy was admitted to the Georgia Institute of Technology, a top-ranked engineering university, for her second master’s degree, the M.S. in Computer Science (MSCS). Additionally, she has more than 6 years of experience building and running Changing Crowns®, a license to sell real estate, and an internationally recognized certificate in English as a Second Language (ESL) teaching. Her diverse background reflects her commitment to continuous learning and her ability to adapt and excel across multiple industries.

Mission and Vision

Changing Crowns' mission is to empower international clients by providing creative and practical solutions in education, software, and real estate. We focus on fostering growth and innovation by combining expertise from diverse fields—math, science, humanities, and economics—to solve problems and help clients reach their goals. Changing Crowns' vision is to build a global community where clients are empowered to take ownership of their growth and success. We inspire collaboration, innovation, and creative problem-solving, supporting clients in their journey toward personal and professional development.

Company Values

At Changing Crowns, we believe in the power of intrinsic motivation and autonomy, strengthened by interdependence. Curiosity, creativity, and a spirit of adventure drive us to embrace challenges and solve problems with purpose. Integrity, accountability, and adaptability guide our decisions, ensuring clarity in everything we do. We see creativity and strategy as interconnected—innovation sparks new possibilities, while logical, strategic thinking turns them into tangible results. By fostering diverse perspectives and collaboration, we develop solutions that are both flexible and impactful, empowering our clients on their journey to success.

The ACTS Dimensions: The Four Crowns of Changing Crowns®

At Changing Crowns®, every idea is built across four dimensions — Authoritative, Creative, Technical, and Strategic — the four crowns of modern intelligence. Each represents a pillar of mastery that defines how we think, build, and lead.

  • The Authoritative Dimension

    Authenticity, credibility, and trust form the base of every crown. We believe true authority is earned through integrity, knowledge, and consistent excellence — not dominance. It’s the dimension that gives every project purpose and reliability.

  • The Creative Dimension

    Creativity fuels innovation and emotional connection. From storytelling to design, we approach every challenge as an opportunity to reimagine what’s possible — transforming information into inspiration.

  • The Technical Dimension

    Precision, architecture, and functionality power our solutions. Whether writing code, designing SEO systems, or structuring data, we build for performance, scalability, and clarity — because technology turns ideas into working systems.

  • The Strategic Dimension

    Foresight and alignment turn ideas into impact. Strategy connects all dimensions, ensuring that every decision serves a larger purpose — growth that’s intelligent, ethical, and sustainable.

Together, these four dimensions — ACTS — form the multidimensional framework that defines Changing Crowns®.

© Changing Crowns, 2025. The ACTS Dimensions™ framework (Authoritative, Creative, Technical, Strategic) was developed by Amy Choma and is an original concept of Changing Crowns®.